Service Design and Innovation (an excerpt from The Apprentice)
There is a raging debate among economists whether we can innovate our way out of a slowing economy due to a perennial decline in the service sector. The service sectors dominate most economies by as much as 70 percent, across the U.S., Western Europe, plus countries in South America and Africa, and most countries throughout Asia and the
Middle East.
Online Ethnography, also known as digital ethnography or mobile ethnography, refers to a form of qualitative research that relies on digital devices (laptop or Smartphone) to capture insights from respondents. Its popularity as a qualitative research methodology has exploded in recent years given the advances in the audio-video capability of Smartphones, and the flexibility of the approach. As a result, more researchers have been exposed to the method of late and it has been embraced by everyone from qualitative researchers to UX designers to service designers.
In the wake of news about street protesters' use of social media and resulting government repression, communications platforms spreading falsities, and the potential for other social media abuses, service designers can play a role through technology design principles.
Build a career in service design, or obtain skills to put into business practice with case studies, images, step-by-step instruction, templates that can be shaped to your needs, and definitions to common terms.
A must-have for anyone who wants to design or refresh their service design knowledge. The Journeyman is entirely focused on designing and creating services, following the same format as The Apprentice.
