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Service Design In The News from the International Service Design Institute
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ISDI Lead Blog Story
Taking Services Down The Road
Carol D. bought a Lexus in the mid-2000s equipped with a heads-up LED map display with maps located on CDs in the armrest.  As the maps got out of date, the dealer offered to replace them for $400.

Her latest Lexus comes with over-the-air real-time maps that she paid for with the initial purchase. In future models, dashboard screens, real-time maps and traffic, heated seats, onboard sensors, satellite radio, and concierge service will be built in as standard, but only be available to use through subscription.
Service Design in the News
Digital transformation is a people journey
If you are looking to leverage the power of technology to transform processes and services,  it is critical that you understand your end users and their needs. Service design puts the user at the heart of the digital transformation journey, making sure that the end solution delivers maximum value.

Here are four important ways that service design enhances digital transformation:

 
Service Design in the News
Adopting Service Design into an organization’s operation
Here’s a quick primer on adopting Service Design that could not be linked, so it’s incorporated into our ISDI blog. Its importance is in line with how many organizations are adopting Service Design as part of their operations. This article is one agency’s experience.
Become a Certified Service Designer
 
The Journeyman Self-Paced Online Course (Spring Sale) 20% Discount
 
 
The Journeyman online course, the second in a three-part series of Service Design courses, covers service ideation, Journey Maps, Service Blueprints, and Touchpoints - in order of how you would design a service. Instruction includes techniques explained, models, images, charts, diagrams, templates, and case studies.  
Topics: ♦  Creating services that meet user needs. ♦  Shaping the user experience. ♦  Creating journey maps. ♦  Blueprinting a service. ♦  Implementing touchpoints
 
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