Service Design Digest

“Design is not just what it looks like and feels like. Design is how it works.” — Steve Jobs, co-founder, Apple
Many service designers, who primarily focus on creating worthwhile user experiences, fail to realize the business requirements.

An article on the SDN Website. https://shorturl.at/cqwE5. The Evidence of Design 2.0 - An Impactful Service Identity Designed with AI, offered that empathy and caring are hallmarks of a good design. The International Service Design Institute, the service training organization I co-founded, has run multiple surveys asking service designers to name key attributes of a service designer. The terms caring and empathy are consistently among the top vote-getters.

When services are well designed, users achieve desired goals, and the experience is seamless. Yet when services are poorly designed, or not designed for users, the outcome is uncertain – potentially leading to failure and ultimately unhappy users. Here is an anecdote about service failure.

Frank had a terrible experience trying to navigate a parking lot. It's all too common. that services are designed for a desired outcome, yet users' needs are often ignored or forgotten.

When engaged, service designers remove uncertainty of a service through tests.

With a sophisticated algorithm and a knack for user experience, Google forever changed how we find knowledge online. But the search engine celebrates its 25th anniversary under unfamiliar pressure from antitrust cases and AI competitors.

t wasn’t that long ago when finding the answers to simple questions like this wasn’t all that simple. You might call a friend or family member who was handy in the kitchen, or hope that a cookbook at home had some instructions”.

With these words ts invention, Google Search, which has forever changed how we find knowledge online. Over its 25-year existence, ‘to Google’ has become a verb as ingrained in everyday language as terms like ‘to search’ or ‘to think’.